To attract the customers, online marketers put lower price tag on high priced products such as laptops, desktops, digital camera, iPod etc. A lower price combined with the discount power of coupon codes enables the consumer to buy the product, which he could not have bought at its original rate. The goods will get sold at a lower price, yet with the help of these codes, a greater number of products would be sold resulting in higher sales figures. Many marketing sites give away their own coupon codes while others distribute them through affiliates. The codes benefit both the buyer and the seller. The buyer gets his product at a low price, while the seller gets a customer for his products.